LTV:CAC Ratio Calculator

Enter ARPU, gross margin, monthly churn rate, and CAC to calculate your LTV:CAC ratio.

Average Revenue Per User (ARPU)

Gross Margin (%)

Monthly Churn Rate (%)

Customer Acquisition Cost (CAC)

Average Customer Lifetime

—

Customer Lifetime Value (LTV)

—

LTV:CAC Ratio

—

CAC Payback Period

—

Verdict

—